Bottom Leader Board
A bottom leader board ad is placed at the bottom of each page on which it appears, just above the page footer. (The navigation and/or copyright information at the bottom of the page.) In most cases, the bottom leader board will be just below the final content for the page. These 728 x 90 ads appear on both category (topic) pages and on the actual tip (article) pages. (IAB add classification: leader board.)
The bottom leader board ad position can be reserved by the month, on a first-come, first-served basis. The cost varies by site, as shown below.
| Site | Impressions | Cost | Site | Impressions | Cost | |||
| Beauty Tips | 8,627 | $45.00 | Excel 2007 Tips | 10,608 | $40.00 | |||
| Car Care Tips | 1,535 | $15.00 | Gardening Tips | 2,109 | $20.00 | |||
| Cleaning Tips | 18,821 | $75.00 | Money Tips | 2,017 | $20.00 | |||
| College Tips | 3,100 | $35.00 | Pet Tips | 4,808 | $40.00 | |||
| Cooking Tips | 3,032 | $35.00 | WordTips | 200,202 | $400.00 | |||
| ExcelTips | 322,671 | $650.00 | Word 2007 Tips | 10,495 | $55.00 |
These costs are a flat rate, per month, paid in advance. The impressions are representative of an analysis of a recent month's log files. While they can be considered typical of page views on the site, in all liklihood the number of impressions will be higher than what is shown. That being said, there is no guarantee as to the number of impressions that will be displayed.
If you choose a bottom leader board ad as part of your campaign, make sure that you pay attention to our banner specifications.