Navigation Skyscraper
A navigation skyscraper ad is placed at the right side of every page on which it appears, in the navigation area of the site. Generally, a navigation skyscraper appears just below an in-house text advertisement or subscription offer. These 120 x 600 ads appear on all pages in the site. (IAB add classification: skyscraper.)
The navigation skyscraper ad position can be reserved by the month, on a first-come, first-served basis. The cost varies by site, as shown below.
| Site | Impressions | Cost | Site | Impressions | Cost | |||
| Beauty Tips | 8,627 | $45.00 | Excel 2007 Tips | 10,608 | $50.00 | |||
| Car Care Tips | 1,535 | $15.00 | Gardening Tips | 2,109 | $20.00 | |||
| Cleaning Tips | 18,821 | $80.00 | Money Tips | 2,017 | $20.00 | |||
| College Tips | 3,100 | $35.00 | Pet Tips | 4,808 | $45.00 | |||
| Cooking Tips | 3,032 | $40.00 | WordTips | 200,202 | $200.00 | |||
| ExcelTips | 322,671 | $300.00 | Word 2007 Tips | 10,495 | $55.00 |
These costs are a flat rate, per month, paid in advance. The impressions are representative of an analysis of a recent month's log files. While they can be considered typical of page views on the site, in all liklihood the number of impressions will be higher than what is shown. That being said, there is no guarantee as to the number of impressions that will be displayed.
If you choose a navigation skyscraper ad as part of your campaign, make sure that you pay attention to our banner specifications.