Top Leader Board
A top leader board ad is squarely within the prime “above the fold” screen real estate. These 728 x 90 ads appear on both category (topic) pages and on the actual tip (article) pages. (IAB add classification: leader board.)
- On topic pages, the top leader board ad appears just below the breadcrumbs and above the main body of the page. This is the premier spit on topic pages.
- On article pages, the top leader board ad appears just below the breadcrumbs and above the article title, right where a reader’s eyes first look when reading.
The top leader board position can be reserved by the month, on a first-come, first-served basis. The cost varies by site, as shown below.
| Site | Impressions | Cost | Site | Impressions | Cost | |||
| Beauty Tips | 8,627 | $65.00 | Excel 2007 Tips | 10,608 | $80.00 | |||
| Car Care Tips | 1,535 | $25.00 | Gardening Tips | 2,109 | $30.00 | |||
| Cleaning Tips | 18,821 | $140.00 | Money Tips | 2,017 | $30.00 | |||
| College Tips | 3,100 | $40.00 | Pet Tips | 4,808 | $60.00 | |||
| Cooking Tips | 3,032 | $40.00 | WordTips | 200,202 | $700.00 | |||
| ExcelTips | 322,671 | $950.00 | Word 2007 Tips | 10,495 | $85.00 |
These costs are a flat rate, per month, paid in advance. The impressions are representative of an analysis of a recent month's log files. While they can be considered typical of page views on the site, in all liklihood the number of impressions will be higher than what is shown. That being said, there is no guarantee as to the number of impressions that will be displayed.
If you choose a top leader board ad as part of your campaign, make sure that you pay attention to our banner specifications.